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March 14, 2001
By: TOM BRANNA
Editor
L’Oreal announced the signing of an exclusive worldwide contract with actress Jessica Alba as spokesperson for the company and its brands. Her first L’Oreal commercial for L’Oreal Feria haircolor will debut later this year. Carol J. Hamilton, senior vice president and general manager of the L’Oreal Consumer Products Division of L’Oreal USA Inc., stated: “We’re thrilled to introduce Jessica Alba as our newest L’Oreal spokesperson. Jessica brings an ...
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